Christmasworld 2015 – Seasonal decoration at its best
On our business travel across Germany we visited the ChrismasWorld in Frankfurt. In addition to our meetings with customers we have gained many new impressions and learned more about the upcoming trends.
Dramatic, striking and a touch glamorous – anything but restrained.
Christmas this year will be extremely festive and, sometimes, unconventional. We could see that natural materials are still ‘in’, there is a noticeable desire for the unusual: pink artificial trees compete with pastel-colored baubles while red, blue and green (see even our new colors), as well as black and white, set charming accents. Particularly popular for Christmas decorations this year is copper, often combined with gold and black. To ensure that the most endearing festival of the year is not boring, forest figures, polar bears and penguins are in the limelight, together with elephants, cats in fancy dresses and comical monkeys. Individual decorative articles are presented in special settings that carry consumers off into wonderful or lost worlds and inspire them to make spontaneous purchases.
It promises again to become a great Christmas time in 2015.